Every day, I witness the cost of financial illiteracy. Too many individuals and families, especially in Black and Brown communities, are working hard but still missing the knowledge needed to build, protect, and pass on wealth.
To make matters worse, many millennials struggle to have honest conversations with their parents about money, their wishes, and the legacy they hope to leave behind. I've watched aging parents wrestle with the fear of a new reality, worry about losing their independence, and hide financial mistakes out of shame. As a result, important conversations never happen, critical plans are delayed or never created, and when a parent passes away, their children are left to untangle financial and emotional burdens they never saw coming. It doesn't have to be this way. This cycle can end, but only if we choose to have the conversations today that our families will one day wish we'd had.
Unfortunately, I know this frustration all too well. My father worked so hard to provide a wonderful life for his family and leave a legacy that included an investment property for each child only for it to slip through his fingers near the end of his battle with Parkinson’s Disease. He did not put everything in place in order to protect his plan (i.e. life insurance ran out because it was a term policy, POA had other motives, etc.). I’d asked him if he needed help with ensuring things were in order, and he’d always say that everything was taken care of. However, that was not the case. He did not ever want to go into details with me and kept his finances a secret. He did not let me in.
As a result, the lack of planning produced a catastrophic outcome. All but one of the investment properties that were left for our inheritance were sold. His retirement accounts were spent to pay medical expenses. After all of his hard work, time away from family due to work demands and years of sacrifice, there was not much left to create generational wealth. This experience has catapulted me into my purpose!! My goal is to help at least 1,000 households create wealth for three generations within their family tree! It is my life’s mission to help women, specifically Black women, realize their financial sovereignty as well.
Veronica J. Rodgers is a three-time best-selling Amazon author, a Certified Lisa Nichols Transformational Trainer, and a financial educator and advisor with over 20 years of experience in the financial services industry. Passionate about empowering her clients to achieve financial freedom, Veronica takes a holistic approach to wealth management, guiding individuals and families through personalized planning strategies tailored to their unique needs. She leverages her extensive expertise and coordinates all accessible resources to deliver comprehensive financial planning, ensuring that each financial goal receives the attention it deserves.
Veronica graduated magna cum laude from North Carolina Agricultural and Technical State University with a Bachelor of Science degree in Business Administration with a concentration in Management. She holds her FINRA Series 6, 7, 63 and 65 licenses along with her Life, Health & Annuities insurance licenses. She has also proudly obtained the Chartered Retirement Planning Counselor (CRPC®) and Certification in Long-Term Care (CLTC®) designations.
A devoted advocate for personal growth and transformation, Veronica brings her dual expertise as a financial advisor and transformational trainer to create meaningful impact in the lives of her clients and readers. Residing in Richmond, VA, with her husband and daughters, Veronica is an avid traveler who has explored many countries around the globe. When she’s not traveling, she enjoys spending time with family and friends, and embracing her passion for Caribbean dance.
Transformational Speaker
Legacy Activator
Wealth Empowerment Advocate
Meet Veronica, a three-time Amazon bestselling author, speaker, and the passionate founder of Carnelian Wealth Solutions, LLC. With over 20 years of expertise in financial services, Veronica is a Chartered Retirement Planning Counselor (CRPC®) and Certified in Long-Term Care (CLTC®), specializing in empowering women in the sandwich generation to take control of their financial futures.
Veronica’s mission is deeply personal, rooted in her own experience of navigating the financial and emotional challenges following her father’s passing. This journey inspired her to dedicate her life to helping others avoid similar pitfalls and create legacies that reflect their values and aspirations.
As a Lisa Nichols Certified Transformational Trainer, Veronica brings her unique ability to inspire, guide, and activate change in her audience. She combines her financial expertise with transformational coaching techniques to deliver insights that resonate on both a practical and emotional level.